Campaigns & Strategy
Marketing is more than just promotion—it's about understanding people, solving problems, and telling stories that stick. This section showcases a variety of campaigns I've worked on that reflect my skills in audience research, brand positioning, content strategy, and integrated messaging.
From national case studies to collaborative campus projects, each campaign demonstrates my ability to think strategically, work collaboratively, and deliver creative solutions backed by data and insight. As a strategist and storyteller, I bring a thoughtful approach to every stage of the process—from research and brainstorming to content development and final execution.
Highlights include:
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Our NSAC AT&T campaign, “It’s Not What You Think”, which earned 2nd place in the AAF District 7 Competition
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Strategic content planning for social media initiatives
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Audience-first messaging designed to reach and resonate with Gen Z
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Real-world projects that align with community engagement and brand purpose
Here you’ll find a collection of integrated marketing campaigns and strategic work that reflect my passion for creative problem-solving, audience insight, and brand storytelling. From national competitions like NSAC to real-world projects, each campaign showcases my ability to blend research, messaging, and purpose-driven creativity.
Click the sub-sections to view specific projects!